I would love to introduce this as the first part of this review, because I had two different insights; one that deals with your business lives and the other your relationship with others.
But today I will focus on this business aspect of it…
Dearest Gentle Reader,
Here I am today again on your screens, after evaluating Law 14, which reveals the surprising truth that introducing challenges and obstacles in the customer experience can sometimes enhance the perceived value of a product or service.
“Challenges are not obstacles to be avoided, but gateways to deeper understanding, growth, and the true value of resilience.”
This law challenges the conventional wisdom that smoother, frictionless experiences always lead to greater customer satisfaction and loyalty, highlighting the counterintuitive notion that controlled friction can actually make customers appreciate and desire a product more.
Reflecting on this law, I’ve distilled some key takeaways that resonate deeply:
- The Power of Friction: Introducing intentional challenges and friction points in the customer journey can spark curiosity, build anticipation, and enhance the perceived value of a product or service. By strategically incorporating obstacles, businesses can create a sense of exclusivity, desirability, and engagement that captivates customers and sets their offerings apart. (James 1:2-4)
- Psychological Intrigue: Contrary to the belief that seamless experiences always lead to satisfaction, controlled friction can evoke a sense of challenge and reward that resonates with customers on a deeper level. By introducing elements of difficulty or complexity, businesses can pique interest, stimulate engagement, and foster a sense of accomplishment and value in their offerings. (Romans 5:3-5)
- Strategic Differentiation: Leveraging friction to create value underscores the importance of strategic differentiation and innovation in the marketplace. By embracing the concept that challenges can enhance customer perception and desire, businesses can carve out a unique and memorable brand identity that resonates with their target audience. (1 Peter 1:6-7)
In a personal context, I have witnessed how introducing controlled friction in the customer experience can lead to a sense of achievement and satisfaction for individuals.
By strategically incorporating challenges and obstacles, businesses can create an engaging and rewarding journey that deepens the connection between customers and their offerings.
By reflecting on the biblical references shared above, I found inspiration in the idea that challenges can lead to growth, resilience, and a greater appreciation for the rewards that follow perseverance.
Embracing the concept of friction as a value-creating tool can empower businesses to craft unique and compelling experiences that resonate with their audience and foster lasting loyalty.
Have you ever encountered a situation where overcoming challenges or obstacles enhanced your appreciation for a product or service?
Do share your insights and experiences in the comments below I will be pleased to read and learn from them as well.
Now , if you’re looking for an inspiring and insightful read, I highly recommend this book “Diary of a CEO” by Steven Bartlett. This book offers a captivating look into the entrepreneurial journey, filled with valuable lessons and personal reflections.
If you love reading books like I do, especially love having hard copy, and flipping through the pages and digesting the writer’s thoughts, you can get your own hard copy of this book on Amazon: HERE.
If you fall under the category of those who like audio books, feel free to get this HERE.
Hope you enjoyed it 🫶🏾
Stay tuned for more…
Happy reading…
